This not-for-profit organization is creating an accessible platform that celebrates local talent and reinvents fashion culture in the city
By: Zoha Alvi, Arts and Culture Contributor
Hamilton may be known for its industrial history but it’s quickly becoming a cultural destination—and fashion is at the forefront of this transformation. Hamilton Fashion Week and its events, such as the Runway Project, are providing a platform for local designers and redefining what it means to be an emerging fashion hotspot.
Krystal and Ken Biehler founded Hamilton Fashion Week in 2014 to celebrate and elevate local talent. “We’ve seen a big resurgence in the art and music crowd, but there was nothing for the fashion community. We realized there were very few platforms in Canada, let alone Hamilton,” said Ken.
The Biehlers aim to foster a sense of community that sets Hamilton’s fashion scene apart—a place where creatives can learn and grow together. “In Toronto, the vibe can feel competitive and unprofessional in a lot of ways. We want to create a positive, uplifting sort of environment for everyone to succeed,” Ken suggested. Krystal noted that the local fashion community has developed its own identity rooted in collaboration and creativity rather than rivalry.
We want to create a positive, uplifting sort of environment for everyone to succeed.
Ken Biehler, co-founder
Hamilton Fashion Week
One example of Hamilton Fashion Week’s impact is the Hamilton Runway Project, an intimate event designed to make fashion accessible for emerging designers and encourage young talent. The “Falling for Fashion” themed event took place on Oct. 17, 2024, inviting designers to showcase autumn-inspired outfits that highlighted their connection to the craft. Participants presented a single themed look instead of a traditional collection, minimizing the cost and time commitment required.
Audience members were able to engage with designers and vote for their favourite designs, while a panel of industry experts selected two winners: Bobby Raffin and Michelle Brisson.
According to Krystal, one of the main goals for Hamilton Fashion Week is to set new standards creating a reliable, professional and skill-building space for models, photographers and makeup artists. “If people aren’t getting paid, it’s kind of like putting on an art project. But in order to advance things, there needs to be that professional sort of platform to be able to grow,” added Ken.
The Biehlers explained how this mindset has led to Hamilton-based talent standing out, to the point where Hamilton locals are now known for their skills across Ontario and beyond.
For the Biehlers, Hamilton Fashion Week is about more than just putting on a show—it’s about creating a space where community meets creativity. “When we started, if you asked a group of people if they’d ever been to a fashion show, the answer was almost always no. But now I feel like we’ve made fashion part of the local culture and we hope to grow that,” said Ken.
They emphasized the importance of taking initiative, particularly for young, aspiring designers without access to big-city resources. “Every young person should have an opportunity to carry on in any career that they want, with successes and resources available to them within their grasp. Just do it, you never know what’s going to take off," said Ken.
Every young person should have an opportunity to carry on in any career that they want, with successes and resources available to them within their grasp.
Ken Biehler, co-founder
Hamilton Fashion week
Krystal also encouraged young designers to get connected and showcase their work on social media, saying, “You can get started with literally nothing. Don’t be afraid, just do it and have fun with it!” Beyond creativity, Ken highlighted the importance of a business mindset, urging designers to also consider marketability and target audiences.
As Hamilton Fashion Week continues to grow, so does the city’s fashion community, gaining momentum as a creative capital with each new event. Looking ahead, their 11th annual gala show is set for Feb. 15, 2025. For Krystal and Ken, this journey is just beginning, as they are focused on expanding Hamilton Fashion Week and supporting the next generation of creatives who will define Hamilton’s unique creative future in fashion.
Check out these events to take explore Hamilton before midterm season hits
Before the semester starts getting busy, take a break and stop by these events to explore and learn more about Hamilton!
The Mini Zine Making Workshop is a free event that will be taking place on Jan. 23, 2024 from 12-1 p.m. at the McMaster Museum of Art. The event is part of Thrive Week, a week when the McMaster community comes together as a community to talk about mental health. Mini zines are self-published mini magazines that tend to display images and/or texts that are collectible. The workshop will cover how to make these zines and have participants make it unique to their own art style and practices. The event will also include a tour of the exhibit Chasm at the museum. There is limited space and registration is required.
The Hamilton Winterfest will be held from Feb. 2-19 at the rooftop plaza of Jackson Square. It will host a variety of events such as concerts, crafts, drag, dancing, theatre, fashion and art installations. Performers such as Aoife-Louise Doyle, Wax Mannequin and LT the Monk will hold a live concert there. They will also be hosting their annual Winterfest POP in the heart of downtown, featuring interactive exhibitions that relive the nostalgia of our youth, scratch n’ sniff stickers and video games.
The Hamilton Fashion Week, one of the biggest fashion parties in Canada, will be holding its 10th anniversary at the Music Hall on Feb. 17, 2024. This year, it will present its first Hamilton Runway project: Ethos of Summer, a representation of what summer means to each competitor. It will feature 10 designers, each presenting 10 looks. Some of the local designers that will be featured include Aimee Woods, Kaylee Shallows, Leslie Smith and more. Tickets will need to be purchased in advance.
Canadian Comedy Hall of Fame Festival
The Canadian Comedy Hall of Fame Festival will be held from Feb. 21-24 at the FirstOntario Centre. It will be hosted by Patrick McKenna and Graham Greene and feature local Hamilton comedy talent. One of the special guests is Hamilton punk rock group Teenage Head, who will be performing their 50th anniversary show. Tickets will need to be purchased in advance.
Have fun checking these out!
The Timeless Vintage Market brought a unique curated vintage collection back this fall
The Timeless Vintage Market came back this month on Sep. 16 on 11 George St. and 32 Hess St., featuring 20 Ontario-based vendors of curated vintage. Some of the vendors included Snafu, Vintage Meets Hype, Streetsville Vintage and more.
The Timeless Vintage Market started hosting events in 2022, and Sept. 16 marked their fifth market. They tarted hosting vintage markets in Hamilton because they realized that other big cities in Ontario had vintage markets, while Hamilton did not.
They started planning their Sept. 16 market in April, and they rented out two buildings to improve wait times, issue they faced in previous markets. They aimed to have a variety of vendors and had them curate their own specific niche, from y2k to women’s wear.
Niche markets have become more popular over the past few years, especially vintage markets, which are collectives that curate second-hand clothing. They provide a one-stop shop for a variety of vintage items.
“So, there [are] some people [who] like true vintage, which is stuff between the 50s [and the] 80s. [There are some p]eople [who] specialize in [what] they really know; women's wear is popular right now, especially in the fall season,” explained David MacMullen, the founder of DropSpot Vintage and the coordinator of the Timeless Vintage Market.
So, there [are] some people [who] like true vintage, which is stuff between the 50s [and the] 80s. [There are some p]eople [who] specialize in [what] they really know; women's wear is popular right now, especially in the fall season.
David MacMullen, founder of DropSpot Vintage and coordinator of the Timeless Vintage Market
They also selected vendors that have their own following, so that they could also bring their own audience to the markets. This allows the market to reach the most amount of people they can.
They decided to introduce items to students this time and carried items other than clothing.
“This time, we decided to introduce things specifically for students, because we have people coming into the shop all the time asking, “Hey, can we buy posters or vinyls?” So, we've gone ahead and gotten a bunch of vendors that are going to be carrying those items for the market,” said MacMullen.
There is a sense of individuality and personality to each piece that some people love about the slow fashion movement. For others, like MacMullen, there is excitement in the collector's aspect, and they’re always on the hunt for a unique piece to add to their closet.
“So, I think that for sure, I've always just liked finding other things to add to my closet that I really enjoy. And definitely right up there is like finding pieces that other people are super excited about,” said MacMullen.
So, I think that for sure, I've always just liked finding other things to add to my closet that I really enjoy. And definitely right up there is like finding pieces that other people are super excited about.
David MacMullen, founder of DropSpot Vintage and coordinator of the Timeless Vintage Market
They hope that attendees were able to enjoy the experience and picked up something worthwhile, especially since vintage items tend to be better quality and more unique than fast fashion.
“I would really hope that people just think it's a crazy experience. Obviously, they find something that they're super excited about, whether that's something to wear or something to hang up in their room,” said MacMullen.
I would really hope that people just think it's a crazy experience. Obviously, they find something that they're super excited about, whether that's something to wear or something to hang up in their room.
David MacMullen, founder of DropSpot Vintage and coordinator of the Timeless Vintage Market
The Timeless Vintage Market has their next event in Toronto on Oct. 28. Be sure to check it out!
For the past decade, Max Francis and his local clothing brand True Hamiltonian have offered the community quality apparel to help showcase their love for the steel city
True Hamiltonian returns to Supercrawl, this time showcasing the designs from their newly launched “Hamilton is rock, Hamilton is metal” line in their Rock N’ Roll runway show on Sep. 8.
Max Francis, the founder of True Hamiltonian, was born in Florida but he grew up in Hamilton. Before launching True Hamiltonian 10 years ago, Francis worked for an engineering company in Burlington while also working part-time as an actor.
The idea for brand came to Francis because he was tired of hearing people making fun of Hamilton. So, he came up with his own t-shirt design, with words “Hamilton is Home,” to proclaim his love for his hometown. People started asking him where he'd gotten his shirt from, so he decided to turn it into a business, allowing every proud Hamiltonian to share their hometown pride with others.
“Whenever I [went] to auditions in other cities, they would ask me where I'm from. I'd say "I live in Hamilton," and they would always make fun of Hamilton. So, I remember thinking at the time, “screw you, I love this city,”” said Francis.
Francis has a lot of pride, passion and love for the steel city and thoroughly enjoys working on True Hamiltonian. He believes this is what makes his business stand out compared to others.
“People always ask me, "Why do you like Hamilton so much?” And I tell them, “I don't like Hamilton. I'm in love with Hamilton,” said Francis.
For their fashion show at the Supercrawl, most of their models were from the Hamilton community. Some of the models in the lineup this year include a real estate agent, a hockey player, a member of a local band, tattoo artists and local artists. Francis wanted to have people from all walks of life to represent their clothing, so it resonates more with the community.
By having local Hamiltonians modelling their clothes, the show felt more representative of the Hamilton community and the diversity of the people here.
“I've got a lot of people from the community [in the show]. . . I have people that are from every walk of life, I just tried to find people from the community that I [felt] would fit in with what we're trying to do that year. I also find they’re way more excited about doing it than, say, a model would be,” said Francis.
Overall, Francis and True Hamiltonian wanted to show how far the brand has come over the past decade. In this time, the brand has reached many new milestones, including being the first fashion designer to showcase at the Tim Hortons Field before Labour Day.
True Hamiltonian had a booth at Supercrawl as well where they sold their apparel. Their items can also be found at their online store.
Downtown Hamilton will be lively with music, visual art, fashion, literature and more as Supercrawl returns for another year
A nonprofit organization founded in 2009, Supercrawl spotlights Hamilton’s vibrant arts and culture community. Taking place every year in September, the event is a weekend of artistic events and performances.
This year’s Supercrawl features three music stages, a theatre-dance stage, a fashion tent, a family zone, a visual art zone and an author tent. Beyond all of this, Supercrawl also hosts numerous local vendors, making it a great occasion for shopping as well.
Those interested in attending Supercrawl can see CFMU’s own Jamie Tennant moderate authors panels and discuss his own writing or they can check out the Ark Collective for local BIPOC-owned fashion businesses. Events begin in the daytime and continue into the late night. A full schedule can be found here.
Supercrawl is a well-loved community tradition in Hamilton, but it also draws in crowds from outside the city. According to the Supercrawl website, over 200,000 people attended the event last year. The website also highlights the economic benefits of this, stating that last year’s Supercrawl had an economic impact of approximately thirty million dollars.
For McMaster University students looking to become more involved in the Hamilton community, Supercrawl is a great starting point. Students can explore local art, music, literature, and fashion, all within a two-kilometer radius.
Hamilton Fashion Week and Gala Fashion Show highlight the stylish and trendy side of the city and promote local designers.
From Feb. 12 to 18, Hamilton will be hosting their annual Fashion Week which will end with the Gala Fashion Show on Feb. 18. The events will be hosted at The Music Hall in downtown Hamilton, on Main Street West and tickets can be found on their website.
The purpose of Fashion Week is to promote local Hamiltonian and Canadian designers. The organizers of the event also hope the city and students to recognize and want to support the artists who are revolutionizing fashion in the country.
Ken Biehler, Fashion Week’s executive producer and chairperson, hopes the event will help bring awareness and change the perspective on fashion in Canada, so more people are willing to explore and learn about the industry.
Biehler’s main career is running a real estate photography company, Venture. Prior to being involved with Fashion Week, he had no primary interest in fashion. However, around 10 years ago, Biehler recognized the lack of recognition for this industry in Hamilton and wanted to use his marketing skills to change this.
As a producer of Fashion Week, Biehler describes his job as providing opportunities for people in fashion. Through education, exposure and connections, Biehler uses these key words to try to make Fashion Week reach its fullest potential.
“So what we want to do is make sure that people get value and a really good event where they are going to enjoy themselves,” Biehler said.
The hardest part of the fashion show for Biehler is convincing the audience that fashion is essential to their lives, such as using clothing to make good first impressions or express themselves.
In the past the show has received lots of praise and positive reception.
“Almost everyone I’ve talked to after the event. . .they’re just blown away by how much fun [they’ve had],” Biehler explained.
“Almost everyone I’ve talked to after the event. . .they’re just blown away by how much fun [they’ve had]."
Ken Biehler, Fashion Week’s executive producer and chairperson
Biehler hopes everyone who walks away from the show has a good time with the live entertainment and acknowledges the talent and art the designers have. Biehler encourages the audience to take the time to explore the different options that fashion can offer besides the traditional mall, such as supporting local boutiques.
The university population is a key demographic for Fashion Week because of the interest this generation has in fashion. Biehler explained students are more likely to buy from small businesses and support boutiques, which is why the occasion appeals to the population.
The Fashion Week events and Gala Fashion Show can be a great opportunity for students interested in fashion and clothing to discover more about what Canadian designers have to offer. A fun outing with friends or solo, there are a variety of events to ensure everyone has a chance to enjoy the week and support local artists at the same time.
Local clay jewellery business Wiktoria Rey inspires customers to be confident and bold
A Hamilton-based clay earring Etsy shop, Wiktoria Rey aims to demonstrate how fun fashion can be by inspiring their clients not to be afraid to express themselves boldly and confidently.
Paulina Kalisz, the owner of Wiktoria Rey, grew up in Hamilton and graduated from McMaster University with a sociology degree. Since graduating, she has balanced working as a massage therapist, running her small business and taking care of her infant.
Kalisz first heard about clay earrings in 2019 from an Australian YouTuber, Flying the Nest. She won a pair of earrings from the YouTuber’s friend, While Hugo Sleeps. She instantly fell in love with then and continued to purchase from her over the next few months.
“While [COVID-19] was happening, [While Hugo Sleeps’] shipping cost drastically went up and I thought, “Hey, these don’t look too hard to make”. I was out of work for three months and decided to try my hand at clay earrings. I absolutely loved playing around and creating different looks,” said Kalisz in an email statement to the Silhouette.
Kalisz launched Wiktoria Rey on Etsy in the spring of 2020. Her business' name was inspired by her two favourite style icons, singer-songwriter Lana Del Rey and her great grandmother.
Since opening, Kalisz’ business has grown and her products are now offered at six retail locations in Ontario in addition to Etsy. She has even created exclusive products to be offered in store versus online.
Kalisz’ clay earrings are inspired by Australian jewellery styles, which tends to be colourful, vibrant, bold and abstract. This is the opposite of the North American market, which tends to be more neutral, minimalistic and simple. All her earrings are handmade in her spare bedroom and she makes her own clay cutters using a 3D printer, meaning her pieces are all unique.
To design each piece, she starts with a colour palette or inspiration in mind. Then she mixes the colours and rolls out the clay using a pasta machine. Afterwards a slab, similar to a colourful pizza, is made and she uses her clay cutters to cut out the pieces before they go into the oven to harden.
“My brand is for those who love to add colour to their wardrobe. Someone who isn’t afraid to show off their personality on their ears,” said Kalisz in an email statement.
Earlier this year, Kalisz did a series of three collections with Canadian actress and comic Ann Pornel called the Electric Floral. This collection features big, bold statement earrings in unique shapes and sizes, inspired by floral designs.
Kalisz hopes that her clients will not be afraid to express themselves boldly by wearing her vibrant, unique clay earrings. She believes that accessories should instill us with confidence.
“Fashion is meant to be expressive, and I want my wearers to be able to express themselves with my jewelry, feel confident and not be afraid to stand out. My motto is: Be bold. Be REY-diant. Be you,” said Kalisz in an email statement.
“Fashion is meant to be expressive, and I want my wearers to be able to express themselves with my jewelry, feel confident and not be afraid to stand out. My motto is: Be bold. Be REY-diant. Be you.”
Paulina Kalisz, founder of Wiktoria Rey
Overall, Kalisz hopes to continue growing her business to make her earrings full-time. In the future, she would like to showcase her jewellery at a fashion show soon and do more collaborative projects like Electric Floral.
C/O Icarus Apparel
Kiona Harrison shares how she kick-started her handmade apparel and alteration business
Opportunities can strike at the most unexpected times. For Kiona Harrison, the opportunity to open her dream business, Icarus Apparel & Alterations, turned up during the COVID-19 pandemic.
The business started in April 2020 in the early months of the COVID-19 pandemic and began by only selling cloth masks. Today, it offers everything from handmade cloth masks, tote bags and scrunchies to various clothing alterations.
Harrison’s love for sewing and fashion can be traced back to her childhood. She was first introduced to sewing as a child by her grandmother. It wasn’t until she was in grade 12 that she revisited this hobby and expanded on her sewing skills by watching YouTube tutorials. In university, she pursued a bachelor of commerce in fashion management at Humber College to combine her hobby with her interest in business.
The opportunity to grow her sewing hobby into Icarus Apparel & Alterations slowly grew from the first order of cloth masks Harrison’s aunt had requested her in the beginning of the pandemic. As more and more people requested cloth masks, her dad suggested she turn it into a business. She had been wanting to start her sewing and handmade apparel business for a while but making and selling cloth masks was the kick-start she needed to turn it into a reality.
The name Icarus was inspired by Greek mythology. It is the name of the son of Daedalus, an accomplished craftsman and creator of the Labyrinth. As the story of Icarus goes, he flew too high and too close to the Sun with his wings made of wax and feathers to escape the Labyrinth and ultimately fell from the sky to his death.
However, the message from the story Harrison wanted to include in her business name was perseverance and determination.
“The point I take away from [the story of Icarus] is to always keep on pushing and rising above. You keep going and do the best you can, especially in new situations you don’t know about. Always push yourself to your limit and try your best,” said Harrison.
"The point I take away from [the story of Icarus] is to always keep on pushing and rising above. You keep going and do the best you can, especially in new situations you don't know about. Always push yourself to the limit and try your best,"
Kiona Harrison, Owner of Icarus Apparel & Alterations
As the sole owner of the shop, Harrison faces many challenges, the most difficult one being marketing. However, she found her audience and support through attending small business markets and pop-ups. Her first market was Black Owned Hamont’s The Durand and BIPOC Pop-up Market in October and since then she has also been part of the organization’s BIPOC Holiday Market in November which attracted over 750 customers to the venue.
“The markets are really helpful. You just make a bunch of stuff and set up — mind you it’s kind of crazy because you have to do a lot…But they are really fun and you get your name out there way easier than trying to market online,” explained Harrison.
Harrison notes networking and community building was another great benefit to attending the small business markets. In fact, connecting with other people, whether it be consumers or other small business owners, is one of her favourite parts of directing the shop.
“Connecting with other people…or even creating stuff for other people who feel they can’t do it themselves are the most amazing parts about [running Icarus],” said Harrison.
"Connecting with other people...or even creating stuff for other people who feel they can't do it themselves are the most amazing parts about [running Icarus],"
Kiona Harrison, Owner of Icarus Apparel & Alterations
Although it may not have been long since Icarus Apparel & Alteration was launched, Harrison already has big goals and visions for her business. She is interested in venturing into more apparels, finding her own niche product, taking on more creative projects and collaborating with other vendors. Eventually, she would love to open a brick-and-mortar as well.
In the spring, she is also looking forward to attending more small business markets with Black Owned Hamont.
To manifest the small window of opportunity into a reality takes hard work, perseverance and commitment — more importantly, it requires those who can rise above. The name of the business may have been inspired by a tragedy, but the story of Icarus Apparel & Alterations is a positive one full of hope, community and passion.
McMaster graduate’s new business is making jewellery both affordable and fun
Fashion choices, including jewellery, are inherently personal but can also be an accessory to explore and have fun with. However, jewellery especially is often seen as a luxury that is out of reach to students as affordability can often constrict choices. Businesses such as Emily O’Rourke’s No Prob Co are helping to make jewellery both more affordable and fun.
O’Rourke is a recent McMaster graduate and was the Editor-in-Chief of the Silhouette during Volume 89. She is currently working in public relations, but about a year ago when she had some time off during the holidays, she began to explore jewellery making.
A few months later when the pandemic began and she had more time, her hobby snowballed into No Prob Co.
“It's very much a nice passion project. I think I would put it that way. I love doing it and I love having that time to craft or to make things that I like . . . it's more of a fun thing to do instead of something I focused on as a business,” explained O’Rourke.
“It's very much a nice passion project. I think I would put it that way. I love doing it and I love having that time to craft or to make things that I like . . . it's more of a fun thing to do instead of something I focused on as a business,” explained O’Rourke.
O’Rourke mostly makes jewellery and hair accessories, but she has recently branched out into home goods, such as candles. All her products are made by hand and are available through her Etsy store.
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The reception has been increasingly positive, particularly over these past few months with O’Rourke now receiving orders from across Ontario.
“I really enjoy making things that are fun and exciting and part of my own personal tastes. Like things that I would wear myself or things that I'd buy myself, so I’m glad to know that other people share the same taste as me,” said O’Rourke.
“I really enjoy making things that are fun and exciting and part of my own personal tastes. Like things that I would wear myself or things that I'd buy myself, so I’m glad to know that other people share the same taste as me,” said O’Rourke.
While suggested prices are listed alongside each product, No Prob Co operates on a pay-what-you-can model. Financial accessibility is important to O’Rourke and part of what inspired the name for her business.
“I say no prob and no problem all the time and also I really wanted this to be like an accessible business . . . Accessibility is part of the “no prob” in the name because it's something that I feel I've definitely been relaxed about instead of like “these are my prices, this is what you have to pay”,” explained O’Rourke.
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As a recent graduate, she understands that affordability is of particular concern to students when shopping for jewellery, whether it is for themselves or loved ones.
“I think when I was a student, I was very disappointed when I couldn’t find things that I could afford that I liked . . . [but] if somebody else is making it and I can pay what I want, I think that's a lot more accessible and a lot more like inviting for students particularly,” said O’Rourke.
“I think when I was a student, I was very disappointed when I couldn’t find things that I could afford that I liked . . . [but] if somebody else is making it and I can pay what I want, I think that's a lot more accessible and a lot more like inviting for students particularly,” said O’Rourke.
O’Rourke acknowledged that while it might not be the most sustainable business practice, No Prob Co is more of a passion project than a business. She wants it to be something enjoyable not just for her, but for others as well.
“I really want someone to walk away with something they really like and I think at the end of the day that's why I make these things because I really like to make them. So people who maybe like the same things I do can buy them at the rate they want to buy them at and can walk away with something that they can cherish,” explained O’Rourke.
Hamilton influencer started new business with a friend during the pandemic
Many have taken the pandemic as an opportunity to tackle new projects and launch new businesses. Among these is Hamilton-born-and-raised influencer Nicole Alexander, whose love of fashion has snowballed into online sustainable goods store, Steeltown Sistas. The store sells mostly vintage clothing pieces but occasionally sells home goods.
Alexander created Steeltown Sistas with a good friend in May 2020, while stuck at home during the first wave of the pandemic. The two women share a love for sustainable, unique and vintage fashion. Steeltown Sistas has become a way for them to share their passion with others.
Alexander created Steeltown Sistas with a good friend in May 2020, while stuck at home during the first wave of the pandemic.
Steeltown Sistas operates through its Instagram page and the reception so far has been quite positive. Many people are happy to engage with Steeltown Sistas and offer pieces for the store’s collection.
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With a background in marketing, Steeltown Sistas is not the first time Alexander has been involved in business and fashion. Alexander actually began selling clothes while she was in university. She saw re-selling her clothes and clothing swaps as a great way to engage with fashion sustainably.
She currently runs the blog Hamilton Hippie, which she describes on her website as a place to come to get the scoop on the greater Hamilton area. She was also one of the co-owners of Bought It Local, an online maker market, which had a similar concept to Steeltown Sistas. Unfortunately, it had to close earlier this year because it became too difficult for Alexander and her partner to manage the business and full-time jobs.
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“We decided to go out while we were on top, essentially. But it really sucked because we both love the business concept and we both definitely think it can work. But it does require a heck of a lot of time investment and that's just something you really could not sustain as young working women. It just wasn't really possible,” explained Alexander.
While Alexander has been involved with a number of businesses in the past, she typically worked more behind the scenes. With Steeltown Sistas she has taken a much more active role, curating and creating pieces.
“This has been a really cool experience being on the side of the physical component of creating, rather than just creating digital content. That's been like the coolest takeaway for me, how much I enjoyed the process,” explained Alexander.
“This has been a really cool experience being on the side of the physical component of creating, rather than just creating digital content. That's been like the coolest takeaway for me, how much I enjoyed the process,” explained Alexander.
It is important to Alexander that individuals walk away from Steeltown with items that they will not only enjoy but find useful. Affordability and sustainability are also important concerns to her and she is conscious of the importance of these to students as well.
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“I think as a student, it's always great to be able to get a deal, period . . . I think [buying and selling your clothes] is a great thing to get into if you’re a student,” she said.
“I think as a student, it's always great to be able to get a deal, period . . . I think [buying and selling your clothes] is a great thing to get into if you’re a student,” she said.
These are still the early days for Steeltown Sistas. Alexander said that they are hoping to branch out into upcycling clothes. They also hope to figure out a method for facilitating larger clothing swaps throughout the Steel City.
