Local vintage and secondhand shop Hawk & Sparrow offers unique, sustainable and affordable clothing for everyone
Hawk & Sparrow is a vintage, secondhand boutique, located downtown at 126 James St. N. Other than vintage items, they also sell secondhand designer and a mix of everything to accommodate everyone’s styles.
“I don't just do vintage, I also do secondhand designer and then . . . a mix of things. So you can expect a 1950s sweater with a ritzy top and then a Louis Vuitton bag. There's a wide range of brands,” said Sarah Moyal, the founder of Hawk & Sparrow.
Before launching Hawk & Sparrow in 2011, Moyal had a strong fashion background. She worked for Dsquared2 in Milan at their headquarters and did styling in Toronto.
She always wanted to open a clothing store. Originally, she had wanted to open a new clothing store, but she realized that buying inventory would be too expensive for her, so she switched over to second-hand. It worked for her, and it made her more interested in secondhand clothing.
“It's just so much more interesting to have one of everything. And every one of them is so unique,” said Moyal.
Moyal has experimented with making Hawk & Sparrow accessible through online platforms such as Etsy, but she now focuses most of her energy on the store itself, as she has found that it has been getting busier.
Moyal aims to make her store accessible and safe for everyone.
“I would say it's accessible to everyone and any direction of style that someone wants to go. If they want to play it a bit safe, we have that. If you want to go wild, we also have that,” said Moyal.
I would say it's accessible to everyone and any direction of style that someone wants to go and if they want to play it a bit safe, we have that. If you want to go wild, we also have that.
Sarah Moyal, Founder, Hawk & Sparrow
Most of the items are $5 to $25, and there are $5 mystery bags all year round. Moyal is also open to negotiations. She hopes that her customers will continue to find their favourite pieces at Hawk & Sparrow.
“I hope that people will kind of find their unique style here, that they'll discover something about themselves, that they'll not feel a pressure to dress a certain way or follow a certain trend, that they'll just feel free to dress how they want, how they feel,” explained Moyal.
I hope that people will kind of find their unique style here, that they'll discover something about themselves, that they'll not feel a pressure to dress a certain way or follow a certain trend, that they'll just feel free to dress how they want, how they feel.
Sarah Moyal, Founder, Hawk & Sparrow
Over the years, she has experimented with different directions –– such as only vintage (an item from another era, usually from the 1930s-70s), vintage artisan (very old and rare pieces from the 1800s-early 1900s that are typically made by hand) and only designer –– for the shop. The current iteration of her shop has had the best reception from the Hamilton community, and she intends to keep it this way for the time being.
Local slow fashion business aims to promote sustainable fashion through their simple, timeless pieces
Menta Clothing Co. is an up-and-coming local Hamilton business that was founded two years ago by Luke Guevara. They participated in their first Supercrawl fashion show on Sept. 8.
Guevara grew up in Hamilton and has attended Supercrawl many times in the past, though this was his first year as a vendor.
“I've been going to Supercrawl pretty much my whole life, on and off. [It]’s really exciting to be able to set up a booth and have my own little business, my own little space,” said Guevara.
I've been going to Supercrawl pretty much my whole life, on and off. [It]’s really exciting to be able to set up a booth and have my own little business, my own little space.
Luke Guevara, founder, Menta Clothing Co.
When he was casting for models for their fashion show, Guevara looked for models with an energy that glowed and had vibes that matched his.
“I was really looking at energy and the vibe that they had, that kind of radiates off them and it kind of glows. It's something I really find important and for the people I surround myself with,” explained Guevara.
Guevara takes pride in being very rooted as a Hamiltonian, especially since Hamilton has many up-and-coming small businesses.
“There [are] a lot of great entrepreneurs in Hamilton. Hamilton's been known for being a hardworking place,” said Guevara.
While Menta Clothing Co. has gone through some ups and downs over the past two years, they have been featured in several events, including Art Crawl, and have received great reception from the community.
“They all love the idea of what Menta is: staying local [and] using premium quality fabric. . .[The] majority of people that buy a shirt come back for a second one because they love it so much and that's because it's different,” said Guevara.
They all love the idea of what Menta is: staying local [and] using premium quality fabric. . .[The] majority of people that buy a shirt come back for a second one because they love it so much and that's because it's different.
Luke Guevara, founder, Menta Clothing Co.
However, despite being connected to the local community, Guevara sources his fabric from Austria. The fabric that he uses, TENCELTM Modal, comes from the Beechwood tree, whose fibers are extracted via an environmentally friendly pulp-to-fiber process. As a result, this material is biodegradable under industrial, soil and marine conditions.
Guevara is passionate about leaving a low carbon footprint and keeping Menta Clothing Co. as ethical, sustainable and green as possible, which is why most of his third-party suppliers are local, either in Hamilton or the GTA.
“I think what makes me unique is I'm very rooted and being Canadian and being a Hamiltonian. Everything I do is pretty tight knit. Meaning that all my third parties I work with, they're all Canadian and they're all local,” explained Guevara.
Guevara hopes that customers will be encouraged to support local businesses or Canadian businesses after they see Menta Clothing Co.’s fashion show and visit their booth. During the rest of the year, their items can be purchased from their website.
Hamilton influencer started new business with a friend during the pandemic
Many have taken the pandemic as an opportunity to tackle new projects and launch new businesses. Among these is Hamilton-born-and-raised influencer Nicole Alexander, whose love of fashion has snowballed into online sustainable goods store, Steeltown Sistas. The store sells mostly vintage clothing pieces but occasionally sells home goods.
Alexander created Steeltown Sistas with a good friend in May 2020, while stuck at home during the first wave of the pandemic. The two women share a love for sustainable, unique and vintage fashion. Steeltown Sistas has become a way for them to share their passion with others.
Alexander created Steeltown Sistas with a good friend in May 2020, while stuck at home during the first wave of the pandemic.
Steeltown Sistas operates through its Instagram page and the reception so far has been quite positive. Many people are happy to engage with Steeltown Sistas and offer pieces for the store’s collection.
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With a background in marketing, Steeltown Sistas is not the first time Alexander has been involved in business and fashion. Alexander actually began selling clothes while she was in university. She saw re-selling her clothes and clothing swaps as a great way to engage with fashion sustainably.
She currently runs the blog Hamilton Hippie, which she describes on her website as a place to come to get the scoop on the greater Hamilton area. She was also one of the co-owners of Bought It Local, an online maker market, which had a similar concept to Steeltown Sistas. Unfortunately, it had to close earlier this year because it became too difficult for Alexander and her partner to manage the business and full-time jobs.
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“We decided to go out while we were on top, essentially. But it really sucked because we both love the business concept and we both definitely think it can work. But it does require a heck of a lot of time investment and that's just something you really could not sustain as young working women. It just wasn't really possible,” explained Alexander.
While Alexander has been involved with a number of businesses in the past, she typically worked more behind the scenes. With Steeltown Sistas she has taken a much more active role, curating and creating pieces.
“This has been a really cool experience being on the side of the physical component of creating, rather than just creating digital content. That's been like the coolest takeaway for me, how much I enjoyed the process,” explained Alexander.
“This has been a really cool experience being on the side of the physical component of creating, rather than just creating digital content. That's been like the coolest takeaway for me, how much I enjoyed the process,” explained Alexander.
It is important to Alexander that individuals walk away from Steeltown with items that they will not only enjoy but find useful. Affordability and sustainability are also important concerns to her and she is conscious of the importance of these to students as well.
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“I think as a student, it's always great to be able to get a deal, period . . . I think [buying and selling your clothes] is a great thing to get into if you’re a student,” she said.
“I think as a student, it's always great to be able to get a deal, period . . . I think [buying and selling your clothes] is a great thing to get into if you’re a student,” she said.
These are still the early days for Steeltown Sistas. Alexander said that they are hoping to branch out into upcycling clothes. They also hope to figure out a method for facilitating larger clothing swaps throughout the Steel City.
Local sustainable business owners comment on the influence of COVID-19 on the sustainable fashion industry
The pandemic has made many people more aware of social disparities and world issues. As people have slowed down, spent more time on social media and realigned their priorities, it’s become nearly impossible to ignore this wave of social movements. One of the movements that have drawn consumers’ attention is the rise of sustainable fashion brands.
Sustainable fashion encompasses secondhand or upcycled clothing, ethically-made clothing where all workers are paid a living wage and clothing made from natural, renewable or locally-produced materials. The pandemic has highlighted that brands that do not consider these factors are not sustainable.
The fashion industry used to produce about 150 billion garments per year. But when COVID-19 hit, it changed how often people shopped for clothes. Spending on clothing has decreased, with many people now facing financial difficulties and others spending the day in pyjamas. Many no longer have the desire to, nor see the necessity in, constantly purchasing new clothing.
The fashion industry used to produce about 150 billion garments per year. But when COVID-19 hit, it changed how often people shopped for clothes. Spending on clothing has decreased, with many people now facing financial difficulties and others spending the day in pyjamas.
“I think when everything slowed down and COVID first hit, people had time to stop and think and to get out of their everyday rushing from here to there. We just had so much time to do nothing that a lot of people cleaned out their closets . . . It just gave everyone a second to develop a new perspective and a new relationship with their clothing,” explained Priya Mohan, founder and owner of Sari Knot Sari, a sustainable fashion brand in Hamilton.
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As consumers’ relationship with their clothing has changed, the pandemic also revealed major issues within the fashion industry. Consumers have been able to observe how a decrease in clothing demand translates into a reduction of the fashion industry’s carbon footprint. At the same time, garment workers have been among the hardest hit by the pandemic. Especially as stores closed and some large brands refused to pay their manufacturers, many workers were laid off without adequate severance payments.
Awareness of these issues within the fashion industry has led some shoppers to seek more sustainable alternatives. Unfortunately, sustainable businesses were also hit hard by COVID-19. With the pause on bring-your-own-containers initiatives at many grocery stores, coffee shops and other businesses, many had no choice but to buy products in plastic packaging or accept plastic bags instead of reusable ones. Additionally, a great deal of personal protective equipment is only single-use or wrapped in plastic packaging to be sterile.
Sustainable businesses had to alter their business models in order to adapt and remain compliant with pandemic protocols. The Pale Blue Dot, a general store for sustainable living, used to host regular clothing swaps, but these have been interrupted by the pandemic. The pandemic also negatively affected the supply chains of local sustainable businesses, especially as suppliers closed offices and negotiated continuing production while complying with social distancing standards.
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However, Morgan MacDonald, who owns slow fashion clothing line Mettamade, doesn’t see this slowdown as an entirely bad thing.
“[T]he supply chain is still to this day delayed. Things are taking much longer than they were pre-COVID. And I think it goes to show that this slow fashion model is . . . almost non-negotiable at this point . . . [I]t means that people can be more intentional with their shopping . . . They can take more time to research what they want to purchase and where it's coming from. I think it's a good thing. I think it’s making people realize clothing is not disposable and we don't need to be consuming it as quickly as we were told that we should have been until now,” said MacDonald.
This increasing intention around shopping during the pandemic has been paired with a push to shop locally and sustainably. More than ever, people are concerned with combatting the climate crisis. However, as individuals, this issue can often seem overwhelming and the impact of our own actions too small. It’s important to know that small actions like shopping at local businesses or choosing sustainable fashion do matter, if only in that they get people thinking.
“What I’d really like people to come away with — even if they don't buy anything — is just to have stopped and thought about “Hey, where does my clothing come from? Have I ever thought about pollution in waterways when picking my clothing?” . . . So I think even if I just get people thinking about that, it's sometimes just the seed that gets planted that you know, may or may not bloom into a greater consciousness of the choices that we make around fashion,” said Mohan.
“What I’d really like people to come away with — even if they don't buy anything — is just to have stopped and thought about “Hey, where does my clothing come from?""
For many consumers, especially students, the price of sustainable fashion has always been a barrier. However, people are beginning to realize that buying less and buying secondhand is also a way to shop sustainably.
“For me, I start with secondhand because a lot of the ethically made clothing [that] we all aspire to — locally made, Canadian-made, natural fibers — it's not always accessible for everybody. Especially if you want to slowly convert your wardrobe towards that, right? So for me, I have found this love affair with buying secondhand for over 10 years. Because it’s just so affordable, and it makes so much sense: these pieces of clothing are in perfect condition so why not extend the wear of them?” said Mary Luciani, owner of The Pale Blue Dot.
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The pandemic has highlighted the importance of working within one’s means and focusing on doing the best you can at the present time, rather than the best you could do in an ideal world. It’s important to remember that the world doesn’t need a few people living sustainably perfectly, but rather it needs everyone to do their best.
“It’s about balance. That's what I've learned from everything. Living a more mindful lifestyle you'll drive yourself insane if you try to find the perfect solution. So I would say just do your best, within your means,” said Luciani.
