Toys for Tickets program trades parking fines for toy donations

City of Hamilton and United Way Halton & Hamilton launch Toys for Tickets, enabling residents to pay parking fines through toy donations

From Dec. 2 to 6, 2024, Hamilton residents have the chance to transform their parking fines into holiday cheer through the Toys for Tickets pilot program. During this period, individuals who have been issued parking tickets can pay their fines by donating a new, unwrapped toy of equal or greater value than their ticket.

The donated toys will be distributed through United Way Halton & Hamilton as part of its Holiday Helping Hand program. Kristen Jacob, vice president of marketing and communications for the organization, highlighted that the program aligns with its mission to support community well-being through initiatives targeting youth, poverty and mental health.

"[Toys for Tickets] is a program that offers meaningful ways for the community to engage with United Way and support their community . . . It is critical for our community to receive some of these toys so that children have a joyous holiday season," said Jacob.

United Way Halton & Hamilton supported over 220,500 individuals and families across 124 social service programs last year. Jacob highlighted that one in six people in Hamilton access their services and the demand continues to increase.

"[The] thing is that when we ask family members what their wish lists are for the year or the program, they come back with things that are a little shocking to us," Jacob explained, describing that wish lists included gift cards for gas, basic hygiene products and food.

Jacob also highlighted the program's unique impact. "It gives an extra layer of compassion from people who already need to pay that fine, knowing that the toys being donated through this program are going to families who desperately need them this year . . . [the toys] gives them something to look forward to," said Jacob.

In addition to Toys for Tickets, United Way encourages the community to explore other ways to give back. Options include online donations, monthly giving, or volunteering.

Looking ahead, United Way Halton & Hamilton is preparing for its Sleepless in Our Cities program in February 2025. This event raises awareness about poverty by inviting participants to spend a night in their vehicles to better understand the realities of homelessness.