Forge Football Club hosts Pride match for 2SLGBTQIA+ youth program
Forge partners with Volkswagen to support speqtrum Hamilton through proceeds from Pride match featuring the Pacific Football Club
The Forge Football Club hosted a Pride soccer match sponsored by Volkswagen with proceeds going to support speqtrum, a 2SLGBTQIA+ program through the Young Women’s Christian Association of Canada’s Hamilton chapter.
Focusing on community building and development, speqtrum provides services, events and skill workshops to assist queer and trans young people in Hamilton. speqtrum also offers programs such as weekly check-ins, peer support with staff to chat and provide services over online platforms.
On June 1, the team announced on Instagram post that their June 10 home game at Tim Hortons Field would be held in celebration of Pride month.
"I think it’s important for us to host [the Pride match] for a number of reasons, but the least of all just visibility and going the extra mile to prove that Tim Hortons Field is an inclusive space,” said Shannon Connolly, manager of community partnerships for Forge FC.
I think it’s important for us to host [the Pride match] for a number of reasons, but the least of all just visibility and going the extra mile to prove that Tim Hortons Field is an inclusive space.
Shannon Connolly, manager of community partnerships, Forge Football Club
The team also announced multiple promotional and merchandise opportunities through which fans could donate to the program. These include a “#BeTheChange Pride Package’’ which contained a ticket to the game, a commemorative pride Forge FC shirt, a charitable $10 donation to speqtrum and a $10 matching donation made by Volkswagen.
In addition to the package, $5 proceeds from the team’s Pride collection sales will also be donated to speqtrum for the remainder of the merchandise’s supply.
"Our mandate in our community department is always to focus on healthy, active and empowered youth . . . We immediately thought of speqtrum when we were looking for a partner for this match because they work really closely with youth and families,” said Connolly.
Our mandate in our community department is always to focus on healthy, active and empowered youth . . . We immediately thought of speqtrum when we were looking for a partner for this match because they work really closely with youth and families.
Shannon Connolly, manager of community partnerships, Forge Football Club.
The first 3,000 fans who attended the game were given a Pride Forge FC bandana as part of the team’s giveaway. Unique visual elements were present at the match, including custom corner flags as well as a rainbow-coloured armband for Kyle Bekker, the team captain for the Forge.
Per Connolly, approximately 200 tickets were donated to speqtrum on behalf of Forge and Volkswagen and given to 2SLGBTQIA+ youth from across Hamilton to attend the match.
Per Connolly, approximately 200 tickets were donated to speqtrum on behalf of Forge and Volkswagen and given to 2SLGBTQIA+ youth from across Hamilton to attend the match.
Playing against the Pacific Football Club, the Forge lost 0-1 after a late game goal by forward Djenairo Daniels. Both teams played a tightly contested game all throughout the match. After a scoreless first half, a misplay by Forge players Dom Samuel and Triston Henry allowed Pacific FC forward Daniels to notch a wide-open goal in the 85th minute of play.
Despite a 56.4 per cent possession rate for the Forge, the Pacific’s 16 shots and relentless offense managed to overpower the hometown Hammers and bring the visitors to victory. After the game, the Forge sit in third place in the Canadian Premier League standings with four wins, four draws and two losses.
The Forge continue to make donations to speqtrum with merchandise purchases from their 2023 Pride Collection along with the Hamilton Tiger-Cats.
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