Student Bike Share Pass Begins September 2024

MSU-organized initiative offers daily 90 minute access to Hamilton Social Bikes at a reduced rate

Earlier this March, the McMaster Student Union held a referendum to include a discounted Hamilton bike share pass as a part of student fees starting in September 2024. This initiative will offer students a sustainable and affordable way to get to and around campus, with an option to opt out for those who do not wish to bike.

Following the successful bike share referendum passed by the MSU last academic year, an incidental fee of $24.50 including tax has been added to the tuition of full-time McMaster undergraduate students. This fee grants them membership to the Hamilton Bike Share program.

Students who do not opt out of the program will receive an annual bike pass, providing access to a network of publicly shared bicycles across 130 locations in Hamilton, including the seven stations located on McMaster's campus.

The pass will be accessible through the Bike Share SoBi mobile app, where students can create an account and register using their MacID information. After registering, students can use the app to unlock bikes, pay for rides, and enjoy 90 minutes of riding each day. Users will also receive a $10 credit for additional features that may incur a fee, such as locking a bicycle outside a designated station off campus.

Students who exceed the 90-minute daily limit will be charged $0.15 per minute on their account, which is the normal rate for Sobi users. The regular annual pass is priced at $192, meaning full-time undergraduate students benefit from a discount of 88.7 per cent. 

The bike share initiative was driven by a group of seven students who advocated for the program on campus. In 2023, the group circulated a petition to investigate if students would support the pass and collected about 870 valid signatures. Following this, they worked to establish a memorandum of understanding between Hamilton Bike Share and the MSU.

In an interview with the Silhouette, Xin Law-Gallagher, one of the co-organizers of the program, spoke about how they raised awareness about the proposed program leading up to the referendum in March 2024. "We went around to everyone chilling in libraries, in the student centre, and in study spaces, handing out stickers and a little information card with a QR code saying, "Have you heard about this referendum?" ... the answer was always no," said Law-Gallagher.

The co-organizers mentioned that they thought the most effective methods to boost voter turnout was visiting popular classes. They contacted professors across various faculties and gave presentations at the start of each class, encouraging students to vote. 

Paris Liu, another co-organizer of the bike pass, shared her motivations with The Silhouette, emphasizing her concerns about the climate crisis. "I think everyone in the group joined for different reasons … for me, it was mostly the climate crisis with seeing how urgent that was and how the transport sector in Canada contributes [to it]", said Liu. 

Liu mentioned that she hopes this program will contribute to encouraging a culture of biking across Canada and increases active transportation. "I hope that [the] success [of the pass] initiates a culture of biking across Canada because in Canada, it's just not really prevalent...whereas [in] Europe, this is very normal ... to have a bike share discount pass for students in most European universities", said Liu.

On March 6 and 7, 2024, students were able to vote for or against the bike share referendum held by the MSU. A total of 4,264 of 25,714 eligible undergraduate students, approximately 17 per cent, voted. Of those who voted, 94.5 percent were in favour of creating a 12-month bike share pass at McMaster.

The referendum needed to meet a simple majority, and required a minimum voter turnout of 10 per cent for the ballots to be counted as valid. A previous referendum in 2016 failed by a narrow margin of three percent.

Michael Wooder, who is responsible for the operations and management of the MSU, spoke to the Silhouette prior to the share program's launch." "I see tremendous value in this program as it is offering yet another enhancement to student transportation options in a sustainable way. Coupled with the fact that it is based on an opt-out model … a student potentially looked at this as a win-win option if they don't care to cycle," said Wooder.

The new student fee will provide over $600,000 annually to Hamilton Bike Share. This will make McMaster students the largest single source of revenue for Hamilton Bike Share.

Wooder mentioned that after the referendum, Hamilton Bike Share and the MSU had been in collaboration to implement the program for all full-time students, including establishing privacy policies and data-sharing procedures with the university.

"…there is a memorandum of understanding between the MSU, [Hamilton] Bike Share, and McMaster University … that says that SoBi will maintain a minimum of 100 bicycles in service on campus at all times during classes… that doesn't limit them to only 100, but that's the operational floor," said Wooder. He added that Hamilton Bike Share will monitor student usage trends to plan to meet the growing demand for social bikes. 

Wooder expressed his hope that the program will become a long-term mode of convenient and sustainable transportation.

Marketing for the bike-sharing program will begin in the coming weeks, with the opt-out option available from September 1 to September 30.